In the very early days of technology companies, the industry was pretty much a monopoly and there was therefore no need to coach staff in sales and marketing as the products were guaranteed to take up the whole of the target market.
Now however, the technology industry is a completely different story. Even while your prototype is being developed by your design and development department there is a rival company somewhere making a similar or even better product to sell to exactly the same market that you plan to sell to. The only way to stay afloat in the harsh competition is to keep a close watch over the market trends and patterns.
The Marketing personnel will keep studying the market closely and update the company on the trends and potential, however, it is important that the information is analyzed while the design team makes a prototype and the development team executes the design. The final product needs to meet the customer expectations for the sales personnel to aggressively sell in the market place. Success and failure of a product cannot be attributed to the product alone.
There have been companies in the past that have thought that they could save on costs by not carrying out a market survey before releasing their product. The result was bad losses in more or less all of these cases. The companies that have always conducted thorough market research and then discussed their findings with their design and development teams however have seen great success with their products.
Think about the technical skill of the design team for a moment. They are highly skilled and have great and in-depth knowledge about the technology you sell and are more than able to handle the technical work. However, are they will not be fully informed of exactly what the market is demanding without fluent communication between the departments of a company.
So going back to the point, is Coaching in Sales and Marketing necessary for Technological companies?
The answer is a BIG yes as only when all the different employees in the company understand customer expectations will they be able to deliver the goods. - 29971
Now however, the technology industry is a completely different story. Even while your prototype is being developed by your design and development department there is a rival company somewhere making a similar or even better product to sell to exactly the same market that you plan to sell to. The only way to stay afloat in the harsh competition is to keep a close watch over the market trends and patterns.
The Marketing personnel will keep studying the market closely and update the company on the trends and potential, however, it is important that the information is analyzed while the design team makes a prototype and the development team executes the design. The final product needs to meet the customer expectations for the sales personnel to aggressively sell in the market place. Success and failure of a product cannot be attributed to the product alone.
There have been companies in the past that have thought that they could save on costs by not carrying out a market survey before releasing their product. The result was bad losses in more or less all of these cases. The companies that have always conducted thorough market research and then discussed their findings with their design and development teams however have seen great success with their products.
Think about the technical skill of the design team for a moment. They are highly skilled and have great and in-depth knowledge about the technology you sell and are more than able to handle the technical work. However, are they will not be fully informed of exactly what the market is demanding without fluent communication between the departments of a company.
So going back to the point, is Coaching in Sales and Marketing necessary for Technological companies?
The answer is a BIG yes as only when all the different employees in the company understand customer expectations will they be able to deliver the goods. - 29971
About the Author:
Terry Forsey is a sales and marketing coach for technology companies. With over 3 decades of experience, Terry Forsey can steer your business plan in the right direction.
