The Business Side Of A Tattoo Shop

By Frederick Michaels McKinnon

If you are a budding tattoo artist, then there will come a point, or perhaps there already has, when you will want to move on from working in someone else's shop, and you will want to set up one of your own, although working for a while in your local established tattoo shop is vital to build up the necessary skills and confidence to make it on your own.

Once you have made the decision to set up your own tattoo business, the first port of call is to find premises, and then equip those premises with the highest quality equipment that you can afford. There is of course a lot more to running a business than that, you will need make sure your marketing is good enough to keep on bringing business through the door, as well as controlling your costs and managing the books.

It is vital that you dont let one particular area of your business upkeep slide, which it is surprisingly easy to do. If you dont like bookkeeping for example, then it is easy to let them pile up and this will mean that you will be unaware of what sort of state your business is in financially.

As a business owner, there are only 5 numbers that matter to you, and to some extent, these 5 numbers are under your control. The five numbers are those that represent volume of leads, number of conversions into sales, number of transactions, average sale price, gross margin percentage. As far as youre concerned, you can only get more people through the door as potential customers as the more potential customers you get, the more you will be able to convert into real customers.

You should look beyond the service your business provides and the actual operations you carry out and look to the overall health of your business. Making the investment to buy the highest quality equipment you can possibly afford will improve not only the operations you carry out with that equipment, but it will also mean that it will be far longer before you have to re-buy equipment as the higher quality stuff will be far more durable. - 29971

About the Author:

Sign Up for our Free Newsletter

Enter email address here